In the majority of custom website development projects our team undertakes, the name for the domain has already been chosen. However, in some cases, businesses (especially those operating remotely) want a good piece of advice about what domain name they should use.
Having delivered a big number of functional ecommerce solutions as one of the leading b2b ecommerce solution providers on the market, our team at NEKLO LLC has applied its knowledge to compose a quick guide on how to choose a domain name wisely. The key objective is to help drive traffic to your online store.
Below, I share 6 steps that I’d regard as indispensable for any business choosing a good domain name. For those who are stuck racking their brain for a name, the following tips will become helpful. Or else, you can always go for domain name tool generators like Lean Domain Search or NameStall.
How to Choose a Domain Name: Essential Steps
Giving a name to your web store is one of the things you should be very careful about. Why? Because this is where your customers start learning about your brand.
To pick up the right name for your business, make sure to do the following:
1- Adopt a Domain Name that is Easy to Pronounce
Ideally, choose a name that is also spelled the way it is pronounced. This will help your customers to quickly find your online store and will prevent them from going to the wrong URL.
2- Put Your Keywords and Meaningful Elements
You can use your business niche as a basis for the name so that the users could easily get the essence of your eCommerce activity. In case you want to give a more personal meaning to it, we suggest thinking over a backstory to place on one of your website pages for better media pitching and overall brand recognition.
3- Make Your Domain Name Unique, But Short
Giving your new web store a domain name similar to those of the famous trademarks may bring attention. However, this may also finish as a lawsuit against you and your eCommerce business. We’d recommend you to stay as original as you can when adopting a domain name.
4- Give Preference to the dot COM Domain
Online shoppers, especially those who tend to shop through their mobile devices, type URLs in the address bar using the [.com] tail. Keyboards on most handheld devices provide specifically the [.com] button to ease the typing. Having a web store with the [.com] domain will help your customers find your brand’s storefront quickly and easily.
At the same time, the newer and cheaper extensions are becoming popular today, so they may be worth considering, too.
5- Avoid Domain Names that Are Too Long
We suggest using not more than 3 words in your business name. As we have already mentioned, the easier your name is to type, the clearer it is to your audience. The clearer it is, the easier it is to remember.
6- Avoid Picking a Name Linked to a Specific Product
Even if this is your brand’s star product or product line, we’d recommend you avoid using it as your web store name. Businesses grow, new products arrive. You don’t want your web store to be bound with just one of your existing items.
Domain names are your digital street address. They can significantly shape a visitor’s perception of your brand.
Unfortunately, most of the one-hit names like “Dogs.com” were taken up in the early days of the internet. But that doesn’t mean you can’t find a great domain name for your new website.
Finding the perfect domain name is more about finding what works best for your business and resonates most with your users.
Make your domain name memorable, mobile-typing friendly, and don’t forget about keywords. Use these six tips when before creating a new website. By following these six tips, you’re sure to have a domain name that stands out.
If you’re thinking of how to start a retail business online or you’re seeking an eCommerce website development partner, we can help. Team NEKLO specialized in helping clients open their online store and making it a profitable activity to them.
Nadya Bakhur is the researcher and tech writer of NEKLO LLC, a software development company and global provider of software solutions for eCommerce, healthcare, telecom, and other industry domains.